The Flow Lane With Emma Maidment
The Flow Lane with Emma Maidment is your go-to podcast for creating a life of alignment, freedom, and flow - without burnout.
Join Emma, wellness entrepreneur, author, renowned yoga and meditation teacher, speaker, and business coach, as she shares honest conversations and actionable insights to help you reconnect with your purpose, embrace ease, and build a life that truly works for you.
Each week, we explore:
✨ Mindset shifts & practical strategies to create a life of alignment
✨ Navigating life’s challenges with flow & intention
✨ Building a freedom-based business that supports your lifestyle - not the other way around
Whether you’re an entrepreneur, a parent, or someone ready to let go of overwhelm and step into a life of purpose, ease, and possibility, you’re in the right lane.
The Flow Lane With Emma Maidment
Ep 55 - Not Just Followers: How to Build a Brand That Sparks Community & Movements
Most people think personal branding is about gaining more followers. But here’s the truth: followers don’t build legacies - community does.
In this solo episode, Emma pulls back the curtain on what it really takes to create a brand that sparks belonging, connection, and movements that last.
She shares her personal journey - from hiding her voice as a PR manager to sharing one vulnerable story that went viral in 8 languages and the lessons that changed everything.
You’ll discover:
✨ Why authenticity builds trust (and trust is the true currency of community)
✨ How to attract aligned humans who become clients, collaborators, and advocates
✨ The shift from visibility to belonging — and how that’s the foundation of movements that last
If you’ve ever felt stuck chasing followers, this episode will show you how to build something far more powerful: a brand that people don’t just follow, but belong to.
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If you'd like to suggest a guest, sponsor the show or send some feedback email me at emma@emmamaidment.com
Flow on friends,
Em x
