Ep 48 - Behind the Brand: Building a Global Movement with Sarah Jane Perri of Spinal Energetics

In this episode, I sit down with the incredible Sarah Jane Cairo, founder of Spinal Energetics, for a powerful conversation that goes far beyond the modality itself.

We explore the real behind-the-scenes of building a global brand: from growing a team and scaling a vision, to navigating visibility and the emotional toll of becoming the face of a movement.

Sarah opens up about the personal cost of rapid growth, the systems and structures that support sustainable success, and what it really means to lead a business rooted in purpose. We also dive into the tension between building a personal brand vs. a company brand, and how she’s handled criticism, public attention, and staying true to her values along the way.

This is an honest, inspiring, and deeply human look at what it actually takes to grow something world-changing and still stay grounded in who you are.

For more on Sarah and her work check out Spinal Energetics or follow her on instagram here.

Pre-order my new book Find Your Flow and get a special pre-order discount HERE:
 booktopia.kh4ffx.net/3eKYRr 

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Em x