
The Flow Lane With Emma Maidment
The Flow Lane with Emma Maidment is your go-to podcast for creating a life of alignment, freedom, and flow - without burnout.
Join Emma, wellness entrepreneur, author, renowned yoga and meditation teacher, speaker, and business coach, as she shares honest conversations and actionable insights to help you reconnect with your purpose, embrace ease, and build a life that truly works for you.
Each week, we explore:
✨ Mindset shifts & practical strategies to create a life of alignment
✨ Navigating life’s challenges with flow & intention
✨ Building a freedom-based business that supports your lifestyle - not the other way around
Whether you’re an entrepreneur, a parent, or someone ready to let go of overwhelm and step into a life of purpose, ease, and possibility, you’re in the right lane.
The Flow Lane With Emma Maidment
Ep 41 - Biz Bites: Authenticity vs. Oversharing. A Personal Brand vs. A Personal Blog
Today, we’re diving into a topic that so many personal brands and service-based entrepreneurs struggle with: How to be authentic without oversharing.
Because let’s be real - there’s a fine line between using Instagram as a business tool and turning it into a personal blog that just gets likes from your friends.
In this episode, we’re going to break it all down:
✨ The difference between a personal blog and a personal brand
✨ How to share your life in a way that builds impact and income
✨ The biggest mistake that keeps your brand stuck and your audience unengaged
✨ And… how I personally navigate this balance in my own business
This episode is for you if you’ve ever wondered:
📌 Am I sharing too much?
📌 Do people actually care about my life updates?
📌 How do I build a brand without feeling like an influencer?
If that’s you, grab a pen and paper because you're going to want to take notes.
Want to take it further? Grab my free 5 Proven Strategies For Creating An Authentic Personal Brand
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If you'd like to suggest a guest, sponsor the show or send some feedback email me at emma@emmamaidment.com
Flow on friends,
Em x